SPECIALIST B2B SALES RECRUITMENT / CANADA
RECRUITMENT, WITH A SALES MINDSET

Great sales teams start with the right people.

We help ambitious tech companies hire proven sales talent — from SDRs to Account Executives and Partnerships leaders.

✳
Built by salespeople. Designed for better hiring.
THE RIGHT CONNECTION
PROFILE SNAPSHOT•••
AE
Account ExecutiveB2B SaaS experience
Quota attainment124%
✓ Illustrative candidate profile
✳
Potential matchRole alignment
Sales experience✓
Communication✓
Industry fit✓
Screening framework
GOOD PEOPLE.GOOD
BUSINESS.
THAT'S THE MATCH.
✳
✦
THE ROOSTER DIFFERENCE

Recruitment is easier when your recruiter understands the role.

We don't just match keywords on a CV. We look at commercial ability, communication, sales experience and the qualities that help people perform.

Sales-first expertisePractical screeningFocused partnerships
WHERE WE FOCUS

Sales talent that moves
businesses forward.

From building your first outbound team to scaling an established revenue organisation.

01
↗

Sales Development
Representatives

People who prospect intelligently, open conversations, qualify opportunities and build pipeline.

OutboundCold callingLead qualification
02
◎

Account
Executives

Sales professionals who manage complex cycles, build relationships, negotiate and close business.

Full-cycle salesDiscoveryClosing
03
⌁

Business Development
Managers

Commercial thinkers who identify opportunities, build strategic relationships and open markets.

New businessMarket expansion
04
◇

Partnerships
Managers

Relationship builders who develop strategic alliances and revenue-generating partnerships.

Channel growthAlliances
WHY ROOSTER

We understand sales beyond the job description.

Great hiring starts with understanding what success actually looks like in the role — not simply what is written on a CV.

Get to know Rooster →
01 / EXPERIENCE

We've been in your shoes.

We understand prospecting, pipeline pressure, targets, objections and closing because we've worked in B2B sales ourselves.

02 / ASSESSMENT

Beyond the CV.

Experience matters, but so do communication, commercial awareness, resilience and the ability to execute.

03 / FOCUS

Quality over quantity.

Relevant, carefully screened introductions — not a pile of profiles that miss the brief.

04 / PARTNERSHIP

Built around your business.

Every search starts with your product, market, sales cycle, team structure and hiring objectives.

HOW IT WORKS

Simple process.
Smarter hiring.

A clear, collaborative process that keeps the focus on finding the right person.

01
⌕

Discover

Understand your company, product, sales organisation and hiring needs.

02
▤

Define

Agree the candidate profile, experience, compensation and success criteria.

03
⌘

Source

Identify relevant professionals through targeted sourcing and networks.

04
✓

Screen

Assess experience, communication, sales capability and motivation.

05
☷

Shortlist

Receive a focused shortlist with useful screening context.

06
↗

Connect

Move through introductions, interviews and the offer process.

FOR SALES PROFESSIONALS

Your next sales opportunity starts here.

Tell us what you're looking for. We'll get to know your experience and goals, then explore relevant opportunities when there's a fit.

Introduce yourself ↗Candidate registration is free. We never charge candidates recruitment fees.
01Introduce yourself→
02Understand your goals→
03Explore relevant roles→
04Meet the right employer✓
WHO WE WORK WITH

Built for ambitious
B2B businesses.

Focused on teams building products, markets and meaningful customer relationships.

✳SaaS & Enterprise SoftwareRecurring-revenue and software businesses
⌘Technology & FintechTechnology-led financial services
◈Artificial IntelligenceAI products and emerging platforms
↗B2B Digital ServicesServices and solutions selling to businesses
LET'S BUILD SOMETHING GOOD

Your next great hire
could change everything.

Let's find the people who will help you build your next stage of growth.

✳
FOR EMPLOYERS / CANADA

Build a sales team
that delivers.

Whether you're hiring your first SDR or expanding your sales organisation, Rooster helps you identify professionals who understand how to create momentum.

Discuss your hiring needs ↗
YOUR NEXT SALES HIREFind the
right fit.
ROLE • PEOPLE • POTENTIAL
THE CHALLENGE

Hiring shouldn't
feel like guesswork.

Too many CVs. Too little time. And a difficult question: can this person actually sell?

01

Unfocused applications

Sorting through profiles that don't match the role or market.

02

Limited hiring capacity

Internal teams have other priorities and hiring keeps moving.

03

Hard-to-assess skills

A polished CV doesn't always translate into sales performance.

A SPECIALIST PARTNER

We bring a sales lens to every search.

We start by understanding the role, then source and screen against the capabilities that matter. You get focused introductions with context — not a volume game.

CONTINGENCY RECRUITMENTNo upfront
recruitment fee.

Indicative fee: 20% of first-year base salary, payable when a candidate starts. Final terms, guarantees and payment conditions are agreed in writing for each engagement.

GOOD QUESTIONS

Employer FAQs.

What roles do you recruit for?+

Rooster focuses on B2B sales roles, including SDRs, Account Executives, Business Development Managers and Partnerships Managers.

How does the recruitment fee work?+

Rooster uses a contingency model. An indicative fee is discussed before a search begins, with final terms documented in a signed client agreement.

When is the fee payable?+

The proposed model is payment when the successful candidate commences employment. The signed agreement will set out the exact trigger and payment terms.

How long does a search take?+

Timing depends on the role, market and agreed brief. We will establish realistic milestones with you before starting.

What happens if a candidate leaves?

Any replacement or partial-refund arrangement will be set out in the client agreement before the search begins.

Have a role to fill?

Let's discuss it ↗
FOR CANDIDATES

Your next opportunity deserves more than another application.

We connect ambitious B2B sales professionals with technology companies looking for people who can make an impact.

Submit your profile ↗
YOU
Your next
chapter.
SALES • GROWTH • OPPORTUNITY
✳
A BETTER INTRODUCTION

People first.
Opportunity next.

We want to understand more than your current title. Your experience, strengths and next-step ambitions matter.

01

Honest communication

Clear conversations about the opportunity and process.

02

Relevant introductions

We focus on roles that align with your experience and goals.

03

Confidential handling

Your details are handled with care and shared with clients only with your consent.

04

Always free

Candidates never pay Rooster a recruitment fee.

MAKE AN INTRODUCTION

Let's get to know you.

Share a few details. Submit your profile securely. Your details are accessible only to authorised Rooster administrators.

✳ Your information should only be shared with prospective employers with your permission.

OUR APPROACH

Recruitment with a sales mindset.

Finding a salesperson should involve more than matching keywords. We look at the capabilities, behaviours and motivations that matter in the role.

ROOSTER
SCREENING LENS
EXPERIENCEPERFORMANCECOMMUNICATIONEXECUTION
WHAT WE LOOK FOR

Six dimensions.
One fuller picture.

Assessment criteria are tailored to the vacancy and agreed brief. No single metric tells the whole story.

01

Experience

Relevant B2B sales experience and industry exposure.

02

Performance

Quota attainment, pipeline contribution and measurable achievements.

03

Communication

Ability to articulate value, handle objections and communicate confidently.

04

Execution

Prospecting discipline, organisation, consistency and follow-through.

05

Motivation

Career goals, motivations and alignment with the opportunity.

06

Fit

Alignment with the role, sales environment and company expectations.

✳

A thoughtful process, not a guarantee.
We aim to make relevant introductions based on the information available. Hiring decisions remain with the employer, and no candidate is guaranteed a role.

A LITTLE ABOUT US

We know sales because we've done sales.

Rooster was built around a simple observation: finding a salesperson should involve more than reading a CV and matching keywords.

“Great salespeople aren't defined by their job titles. They're defined by how they think, communicate, build relationships, and deliver results.”
✳
R.
FOUNDER-LED
SALES RECRUITMENT
THE THINKING BEHIND ROOSTER

Built on real-world
sales experience.

Rooster's founder brings over six years of B2B sales experience across international markets, including technology and AI/ML hardware, business development, international account management, pipeline generation and sales team coaching.

That experience informs how Rooster approaches every search: understand the commercial context, ask better questions and look for the capabilities behind the job title.

International B2B salesEuropean & North American marketsPipeline managementOutbound prospectingSales coachingCRM & sales tools
START A CONVERSATION

Let's make the right connection.

Whether you're building a sales team or considering your next move, we'd like to hear from you.

SEND AN ENQUIRY

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